Monday, February 28, 2011

Urban Sketchers

A few weeks ago, we got a call from Jana Bouc, a local artist with Urban Sketchers. She asked if a few artists from group would be able to come in and sketch the cars in our showroom - something they had never done before.



We are always happy to support local artists, so we said yes;
we couldn’t be happier with the results! Jana and the rest of

the Urban Sketchers did a phenomenal job depicting our

dealership and cars in a unique and artistic way.






If you’re interested in finding out more about Urban Sketchers, visit their website at http://www.urbansketchers.org/ or check out the S.F. Bay Area Urban Sketchers blog at


http://urbansketchers-bayarea.blogspot.com/


Honda of El Cerrito was one of the first Honda dealerships to open in this country and has been an established Honda Dealer in the Bay Area for more than 35 years. Honda of El Cerrito serves the entire Bay Area, including San Francisco, Oakland, Berkeley, Walnut Creek, Orinda, Danville, Dublin and the Peninsula. In 1993, Honda of El Cerrito became a member of the Hendricks Automotive Group, which consists of more than 60 automobile dealerships nationally. Honda of El Cerrito is proud to offer great deals on new and pre-owned Hondas, including the Honda Accord, Honda Crosstour, Honda Civic, Honda CR-V, Honda Element, Honda FCX Clarity, Honda Fit, Honda Insight, Honda Odyssey, Honda Pilot and Honda Ridgeline. Learn more at www.hondaelcerrito.com or call us at (888) 241-4477.

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Wednesday, February 2, 2011

EMPLOYEE LUNCHEON

            Last month, Honda of El Cerrito hosted a luncheon for both our sales and service department employees.

While the staff exchanged laughs and conversation over a delicious catered lunch, our general manager, Scott Bisbee, honored many of our employees with awards commemorating a number of impressive achievements.




We’re incredibly grateful to have such a hard-working staff!

ABOUT HONDA OF EL CERRITO


Honda of El Cerrito was one of the first Honda dealerships to open in this country and has been an established Honda Dealer in the Bay Area for more than 35 years. Honda of El Cerrito serves the entire Bay Area, including San Francisco, Oakland, Berkeley, Walnut Creek, Orinda, Danville, Dublin and the Peninsula. In 1993, Honda of El Cerrito became a member of the Hendricks Automotive Group, which consists of more than 60 automobile dealerships nationally. Honda of El Cerrito is proud to offer great deals on new and pre-owned Hondas, including the Honda Accord, Honda Crosstour, Honda Civic, Honda CR-V, Honda Element, Honda FCX Clarity, Honda Fit, Honda Insight, Honda Odyssey, Honda Pilot and Honda Ridgeline. Learn more at www.hondaelcerrito.com or call us at (888) 241-4477.  

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Wednesday, September 22, 2010

ARRIVAL OF 2011 HONDA ODYSSEY

HONDA OF EL CERRITO ANNOUNCES ARRIVAL OF 2011 HONDA ODYSSEY


Trend-setting minivan adds functionality, style and fuel economy


SEPTEMBER 22, 2010 – EL CERRITO, CA – Honda of El Cerrito is excited to announce the all-new 2011 Honda Odyssey minivan is set to debut on September 30. The new Odyssey provides a wide range of new features to increase fuel economy, comfort and convenience.
“The 2011 Honda Odyssey is a great addition that we are proud to offer our customers at Honda of El Cerrito,” said Scott Bisbee, General Manager of Honda of El Cerrito. “The Odyssey has always been a top-selling family vehicle in the East Bay area, and I know the 2011 model’s improved fuel economy, styling and convenience will put it in high demand in our area.”


The completely redesigned Odyssey improves for 2011 with greater interior functionality, a more distinctive style and higher fuel economy. Across all available models – the Odyssey LX, EX, EX-L, Touring and now, the new Touring Elite – more than 50 standard and available features have been added to the 2011 model. It is also equipped with a total of five LATCH attachment points, the most of any vehicle on the market. The 3rd-row Magic Seat®, one of the Odyssey’s original concepts and most versatile features, is positioned for more legroom and is even easier to operate for 2011.

Dramatic new styling creates a more dynamic appearance unlike any other minivan with the introduction of a tapered cabin and a signature “lightning bolt” belt line, which improves the outward view for third-row passengers. The body’s enhanced aerodynamic shape along with engineering improvements throughout the vehicle contribute to a class-leading EPA highway fuel-economy rating of 28 miles per-gallon (mpg) on Odyssey Touring models. A more powerful and efficient 3.5-liter i-VTEC V-6 engine features Variable Cylinder Management (standard on all models for 2011) delivers an EPA-estimated city/highway/combined fuel economy of 19/28/22 mpg on Odyssey Touring models (18/27/21 mpg on Odyssey LX, EX and EX-L models). For enhanced driving refinement on Odyssey Touring models, a six-speed automatic transmission debuts as a standard feature. All other models receive the five-speed automatic transmission.
“The all-new Odyssey is set to once again redefine the minivan segment as the ultimate family vehicle,” said Erik Berkman, vice president of Corporate Planning and Logistics for American Honda. “Never before has so much space, functionality and comfort been combined with this much style, technology and fuel economy.”

New technology available on certain models includes a rear entertainment system with a 16.2-inch ultra-wide split-screen display and an auxiliary High-Definition Multimedia Interface (HDMI) video input, an “intelligent” Multi-Information Display (i- MID) with customizable wallpaper, integration of FM traffic data on navigation models and much more. Thoughtful features have been added throughout like the available cool box, front bag hook, available flip-up trash bag ring and more. Popular features like the available back-up camera and available conversation mirror continue to be offered. An extensive list of safety equipment comes standard on every Odyssey. The Advanced Compatibility Engineering™ (ACE™) body structure is a Honda-exclusive body design that enhances occupant protection and crash compatibility in frontal collisions. Additional standard safety equipment includes Vehicle Stability Assist™ (VSA®), commonly referred to as electronic stability control; anti-lock brakes with electronic brake distribution (EBD) and Brake Assist; three-row side-curtain airbags with a rollover sensor; driver’s and front passenger’s side airbags with passenger-side Occupant Position Detection System (OPDS); dual-stage, multiple-threshold front airbags; and active front seat head restraints.
The 2011 Odyssey is truly an American-made vehicle, designed, engineered and assembled in the United States, representing the vast and ever-growing capabilities of Honda in North America. Virtually every aspect of the 2011 Odyssey has been envisioned, developed, tested and finalized by Honda associates throughout California, Ohio and Alabama. The Odyssey is produced exclusively at Honda Manufacturing of Alabama (HMA) using domestic and globally sourced parts. The Lincoln, Alabama, plant conducts synchronous production of vehicles and engines and is the exclusive global producer of Odyssey minivans, Pilot sport utility vehicles and Ridgeline pickup trucks.
The 2011 Odyssey has a manufacturer’s suggested retail price (MSRP) ranging from $27,800 for the value-oriented Odyssey LX to $43,250 for the ultra-premium Odyssey Touring Elite, plus a destination and handling charge1 of $780 per vehicle, American Honda Motor Co., Inc., announced today.




ABOUT HONDA OF EL CERRITO

Honda of El Cerrito was one of the first Honda dealerships to open in this country and has been an established Honda Dealer in the Bay Area for more than 35 years. Honda of El Cerrito serves the entire Bay Area, including San Francisco, Oakland, Berkeley, Walnut Creek, Orinda, Danville, Dublin and the Peninsula. In 1993, Honda of El Cerrito became a member of the Hendricks Automotive Group, which consists of more than 60 automobile dealerships nationally. Honda of El Cerrito is proud to offer great deals on new and pre-owned Hondas, including the Honda Accord, Honda Crosstour, Honda Civic, Honda CR-V, Honda Element, Honda FCX Clarity, Honda Fit, Honda Insight, Honda Odyssey, Honda Pilot and Honda Ridgeline. Learn more at www.hondaelcerrito.com or call us at (888) 241-4477.





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Wednesday, August 25, 2010

Introducing the newest member of the Honda family, CR-Z is NOW available!

AUGUST 25, 2010 – EL CERRITO, CA – Honda of El Cerrito is excited to announce the new CR-Z Sport Hybrid Coupe is now available. The vehicle has received much acclaim from critics prior to its release.




"Designed to be futuristic and dynamic, the CR-Z combines powerful performance in a compact form with a futuristic image,” according to The Auto Channel. “For its frontal view, an over-sized grill with a high-performance look is offset by openings on each side that lighten the overall feel. In the rear, tube-shaped rear combination lamps create a powerful presence."



“The 2011 Honda CR-Z is a great new vehicle that we are proud to offer our customers at Honda of El Cerrito,” said Scott Bisbee, General Manager of Honda of El Cerrito. “Hybrid vehicles are becoming increasingly popular, but the sleek styling and powerful performance put the CR-Z in a class of its own.”


Developed as a stylish, driver-focused vehicle with an emphasis on efficient performance, the all-new 2011 Honda CR-Z introduces a sleek two-passenger coupe design with quick, sporty handling to the gasoline-electric hybrid segment. The CR-Z demonstrates the Honda commitment to safety in the vehicle's design and construction, with safety features including Advanced Compatibility Engineering (ACE) body structure, Vehicle Stability Assistance, front and side airbags, an anti-lock braking system, and a tire pressure monitoring system.

Come test drive this unique sleek two passenger coupe TODAY!




ABOUT HONDA OF EL CERRITO

Honda of El Cerrito was one of the first Honda dealerships to open in this country and has been an established Honda Dealer in the Bay Area for more than 35 years. Honda of El Cerrito serves the entire Bay Area, including San Francisco, Oakland, Berkeley, Walnut Creek, Orinda, Danville, Dublin and the Peninsula. In 1993, Honda of El Cerrito became a member of the Hendricks Automotive Group, which consists of more than 60 automobile dealerships nationally. Honda of El Cerrito is proud to offer great deals on new and pre-owned Hondas, including the Honda Accord, Honda Crosstour, Honda Civic, Honda CR-V, Honda Element, Honda FCX Clarity, Honda Fit, Honda Insight, Honda Odyssey, Honda Pilot and Honda Ridgeline. Learn more at www.hondaelcerrito.com or call us at (888) 241-4477.

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Thursday, July 8, 2010

Jingle Jam IPAD Winner

And the Jingle Jam Winner Is… the Pirate?!!

Save money and time. Buy your car online. Honda of El Cerrito dot com.

This little jingle has been playing in our heads all month. It’s been on the radio. It’s been online. It’s been the focus of the Jingle Jam Contest. It’s been everywhere!


During the Jingle Jam Contest, we invited people to record their version of our radio jingle, post it online and then encourage friends to vote for their submission. The qualifying entry with the most votes was declared the winner.

Congratulations to Kris Rudeegraap, our first ever Honda of El Cerrito Jingle Jam Contest winner. Kris’ version of our jingle received over 600 votes which was good enough to win the $1,500 cash prize. Some of you may remember his video entry – he was the Pirate.

Lucky, Regina P. was selected from the voters and won an Apple iPad!

We love contests, so be sure to look for emails from us and check out our Facebook page for future contest announcements.                                

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Wednesday, July 7, 2010

Off the Wall Event

We’ve Gone Off The Wall (and You Should Too)!



Maybe we’ve gone a little bit crazy. You might even say that we’re “off the wall.” That’s okay. We have gone off the wall and you should too!

We are excited about our Off the Wall Event going on now. When you come into Honda of El Cerrito, you’ll see vehicle documents for our inventory of new Hondas taped to the walls all over the dealership. During our Off the Wall Event, you can simply walk up to the wall, find the paper for the Honda you want to buy, pull it down and choose to pay that low purchase price OR take advantage of 0% APR financing!


Customers went so crazy for our Off the Wall Event over July 4th weekend that we have decided to extend it. People who participated got top dollar for the cars they traded in and great deals on new models. In fact, so many people participated that we doubled the number of used cars we have on our lot! The best part is that our customers had fun and we always have fun when we’re helping people get into brand new Hondas.



The deals are crazy good and the sale is crazy fun. Come in now before it’s over!

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